Hi, I'm Ajay

I build internet primitives that power commerce.

Hi, I'm Ajay

I build internet primitives that power commerce.

Hi, I'm Ajay

I build internet primitives that power commerce.

play

HLS livestreaming at Cisco

HLS livestreaming at Cisco

GLTF 3D at Scapic

GLTF 3D at Scapic

zk provers at Polygon

zk provers at Polygon

There's a pattern here.

Every fast primitive on the internet gains momentum when it enables commerce at scale. Because here's what I've learned: commerce runs on content.

01

Content that feels personal to each customer.

02

Content that actually drives conversions.

03

Content that can act autonomously.

This is why I'm building ShopOS.

An operating system that transforms customer intent into measurable output for brands.

what I'm building

what I'm building

what I'm building

An operating system designed to reimagine how commerce works in the age of AI. Instead of showing every customer the same static product page, ShopOS creates customer-context-first experiences where visuals, copy, and recommendations adapt in real time based on intent, behavior, and channel.

An operating system designed to reimagine how commerce works in the age of AI. Instead of showing every customer the same static product page, ShopOS creates customer-context-first experiences where visuals, copy, and recommendations adapt in real time based on intent, behavior, and channel.

Autonomous AI agents handle the heavy lifting: cataloging products, generating marketing content, optimizing pricing, personalizing experiences, and improving discovery. The store learns continuously, testing what works and shipping improvements every week across every channel.

Autonomous AI agents handle the heavy lifting: cataloging products, generating marketing content, optimizing pricing, personalizing experiences, and improving discovery. The store learns continuously, testing what works and shipping improvements every week across every channel.

"Think of it as the infrastructure layer between customer intent and brand output. ShopOS doesn't just automate tasks, it orchestrates the entire commerce experience."

"Think of it as the infrastructure layer between customer intent and brand output. ShopOS doesn't just automate tasks, it orchestrates the entire commerce experience."

before shopos

before shopos

Before that, I worked on zero-knowledge cryptography at Polygon and video streaming infrastructure at Cisco.


Most of my career has lived at the edge of emerging tech and retail AR, 3D, blockchain, AI always asking: how does this make commerce better?

2020 — 2023

Flipkart Labs

Product Lead

Camera — AR try-on for products Firedrops — Gamified shopping experiences Flipverse — India's first metaverse shopping experience

2020 — 2023

Flipkart Labs

Product Lead

Camera — AR try-on for products Firedrops — Gamified shopping experiences Flipverse — India's first metaverse shopping experience

2020 — 2023

Flipkart Labs

Product Lead

Camera — AR try-on for products Firedrops — Gamified shopping experiences Flipverse — India's first metaverse shopping experience

2020 — 2023

Flipkart Labs

Product Lead

Camera — AR try-on for products Firedrops — Gamified shopping experiences Flipverse — India's first metaverse shopping experience

2017 — 2020

Scapic

Co-founder (Acquired by Flipkart)

A no-code platform that let brands create immersive 3D and AR experiences for e-commerce.

2017 — 2020

Scapic

Co-founder (Acquired by Flipkart)

A no-code platform that let brands create immersive 3D and AR experiences for e-commerce.

2017 — 2020

Scapic

Co-founder (Acquired by Flipkart)

A no-code platform that let brands create immersive 3D and AR experiences for e-commerce.

2017 — 2020

Scapic

Co-founder (Acquired by Flipkart)

A no-code platform that let brands create immersive 3D and AR experiences for e-commerce.

Before that, I worked on zero-knowledge cryptography at Polygon and video streaming infrastructure at Cisco.


Most of my career has lived at the edge of emerging tech and retail—AR, 3D, blockchain, AI—always asking: how does this make commerce better?

Before that, I worked on zero-knowledge cryptography at Polygon and video streaming infrastructure at Cisco.


Most of my career has lived at the edge of emerging tech and retail—AR, 3D, blockchain, AI—always asking: how does this make commerce better?

my thesis

my thesis

my thesis

The companies that win tomorrow are those that make marketing, design, and distribution work as a unified system. Technology should dissolve the friction between intent and execution, particularly with commerce.

The companies that win tomorrow are those that make marketing, design, and distribution work as a unified system. Technology should dissolve the friction between intent and execution, particularly with commerce.

interests

interests

interests

AR & Spatial Commerce

Built, backed, and exited multiple AR and VR companies. Deeply convinced that immersive commerce is inevitable—not as a novelty, but as the default way people shop online.

Investing

I back early-stage teams working on problems I care about. Portfolio includes 14 companies. I invest in founders building the primitives that power the next generation of the internet.

life

life

life

built & backed

built & backed

built & backed

contact

contact

contact

© 2025 Ajay PV. All rights reserved

© 2025 Ajay PV. All rights reserved